LIONSGATE+
Life Uncensored.
Led brand and creative direction for the campaign and four live-action hero films.
The brief
An international campaign with a brand film, 4 original live-action hero spots, campaign artwork and an adults-only London event.
Creative
A brand film and four live-production hero spots
Expression
Provocative imagery and copy within the prism design system
Experience
An adults-only launch event and market-specific creative considerations
Campaign & execution
The next chapter
Six months after the name launch, the task was to give audiences a clearer sense of LIONSGATE+. “Life Uncensored” focused on its provocative programming, with original live-action films and copy written for an adult audience.
What I led
I led brand and creative direction across film, campaign imagery and the London launch event.
The creative had to account for market differences and media-clearance requirements. The campaign included 4 original live-action hero spots, using the prism identity established at launch.
One night uncensored
A London event featured installations and performances inspired by the programming, with event coverage shared on social.
Campaign to social
The campaign moved from programming creative into event coverage and social.
Created with the LIONSGATE+ teams and creative partners. The film shown is the red-band execution.
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