STIRR
A platform built to grow.
Editor in Chief: content, channels, editorial, marketing and platform operations.
The brief
Expand STIRR’s programming and channel offering while building the editorial, marketing and operational support needed to grow an advertising-supported streaming service.
Campaign & execution
The responsibility
As Editor in Chief, I oversaw content strategy, channel acquisition, editorial, marketing and general operations for Sinclair’s streaming platform. That included live and local initiatives, cultural events, elections, sports and a growing channel offering.
Building the business
I aligned programming, creative and marketing around the audience, worked with Product and Engineering on the experience, and built the workflows to support launch and growth. Editorial and platform decisions had to serve an advertising-supported business.
Platform results during my tenure, reflecting the wider team’s work.
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