CRACKLE

The Digital Upfront.

Directed creative production for Crackle’s Digital Upfront.

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Crackle / Digital Upfront sizzle film poster

The brief

Introduce Crackle’s service, original programming and advertising partnerships at its Digital Upfront.

Platform

Service overview

Originals

Series trailers, launch promotion, and a game-show sizzle

Partners

Sales creative and advertiser integrations

Campaign & execution

The work

Original-series trailers, a game-show sizzle and a product-placement sales reel presented the programming slate to advertisers.

Selected upfront films

Created with Sony Pictures Television and Crackle teams and collaborators.

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Selected film

Crackle / Digital Upfront sizzle

Selected film

SuperMansion / Launch promotion

Selected film

Product placement / Sales reel

Selected film

Sports Jeopardy! / Sizzle

Selected film

StartUp / Season 1 trailer