SONY MOVIE CHANNEL

A channel with character.

Selected work from my producing, on-air and creative direction roles.

Reel 6 / Ghost Rider: Spirit of Vengeance film poster

The brief

Sony Movie Channel brought the studio’s film library to U.S. audiences, uncut and uninterrupted. Its programming ranged from acclaimed features to cult favorites, comedies and dramas.

My work spanned the channel’s launch and subsequent refreshes, on-air branding, ongoing programming promotion and themed campaigns.

3 launchesSony Movie Channel, Cine Sony and getTV

4 refreshesAcross my Sony Pictures Television tenure

U.S. NetworksProducing, on-air direction and creative direction at different stages

Campaign & execution

Build the identity

I worked on the launches and subsequent rebrands of Sony Movie Channel, Cine Sony and getTV. Early work included positioning, package development and bringing the identities on air. As I progressed from coordinator and producer to on-air director and creative director, my responsibility grew to brand and promotional strategy across Sony’s U.S. Networks. The wider remit also included Crackle’s brand refresh.

Make it work on air

As a producer, I managed the promo pipeline and developed production and delivery workflows that became models for Sony’s global on-air operations. Later, I worked with Marketing, Ad Sales and Affiliate leadership on programming priorities, audience growth and new business initiatives.

Let the films build the brand

Alongside regular programming promotion, projects included Reel 6 featuring Nicolas Cage, monthly image spots, a Richard Pryor tribute and Snatch cross-promotion.